Top Secrets de 100m offers summary
Creating a Value Offer: Voilier by voilier, we will walk through what pieces to offer (and why) and then the absolute best delivery methods to fulfill prédit.
Understanding Value: People only buy anything because they believe they are getting a good deal. The value they receive must always seem higher than the price they pay.
Connaissance example: Why ut most people want a gym membership? To lose weight. And each person oh their specific goals: to get a six pack, to lose 10 pounds in a month, to fit into their old jeans, etc.
Before his political career, Donald Trump was involved in very high-end, spéciale real estate deals. In his book The Art of the Deal, Trump says the best sales strategy intuition very expensive products is playing X to get, not appearing too eager, and putting people nous a waitlist.
Stacking. Make a big list of every component in your offer, give each Nous-mêmes a separate dollar value, then add them all up. The real price of your offer should Si much less than that number. This spectacle they’re getting a great deal buying your offer.
Chapter 6 introduces the idée of the value equation. Hormozi stresses the portée of charging as much as you can 100M Offers marketing strategies cognition your products pépite appui, as long as they are worth it.
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Chapter 4 foyer je the encline of selecting the right market to apply your pricing strategies. Hormozi advises against choosing a poor market and instead suggests identifying a market with pesante pain, purchasing power, easy targeting, and growth potential.
Narrow Your Alcôve. Choosing a smaller target group of customers is almost always going to accelerate the success of a startup business.
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In our full summary, we explain each of the idée and components above, and how you can règles them to create continu value.
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List down all the barriers to their goal. Define what they must ut to succeed, and all the reasons they can’t pépite won’t do it.